We are designers. We are
storytellers. We are dreamers.


We collaborate to design beautifully
simple solutions. Together, we believe in delivering solutions that are memorable and delightful.


Much Ado About 500 & 1000

8:59 pm November 9, 2016, By Shilpi Choudhury

“Friends, [Indians], countrymen, lend me your ears!” Mark the date today. Today is 9/11 of a different sort. This day would be remembered in history for two major events. Far away from home, US votes for Trump. Closer home, NaMo pulls back Rs.500 and Rs.1000 notes with immediate effect to curb down on corruption. Yeah, […]... ReadMore


Why we call ourselves what we call ourselves?

1:35 pm June 23, 2016, By Shilpi Choudhury

We have been asked this question a zillion times: during client briefings, in entrepreneur meetups, by mom-dad, by friends, by friends’ mom-dad. So when we were thinking of a suitable inaugural article for our blog, we thought why not! “Why Lemonade in Summer? Don’t you think your name is too long? Don’t you think your […]... ReadMore