We are designers. We are
storytellers. We are dreamers.


We collaborate to design beautifully
simple solutions. Together, we believe in delivering solutions that are memorable and delightful.


Festive Advertising in India

6:45 am August 24, 2016, By Shilpi Choudhury

Festive or occasion-based advertising is still in its infancy in India. If you look at most festive campaigns today, they are very direct in nature. They either position the product as the perfect gifting item or offer special discounts to lure customers. Rakhi, Diwali or Eid-no matter what the occasion is, the communication remains more […]... ReadMore


Why we call ourselves what we call ourselves?

1:35 pm June 23, 2016, By Shilpi Choudhury

We have been asked this question a zillion times: during client briefings, in entrepreneur meetups, by mom-dad, by friends, by friends’ mom-dad. So when we were thinking of a suitable inaugural article for our blog, we thought why not! “Why Lemonade in Summer? Don’t you think your name is too long? Don’t you think your […]... ReadMore