The Brief - Aabhushanam is an online diamond jewellery store. As part of their digital marketing, they wanted to create awareness and drive engagement on their Facebook page.
Our Solution - Regular posts are created to announce new collections, brand updates, trend alerts and so on. Discounts and offers are run to drive conversions. Theme/Event based contests (like Mother’s Day) are created to drive engagement on the page. A blog focussing on diamond jewellery is also maintained to establish the brand as a thought leader in its space.