The Brief - Analytics India is an online magazine covering topics around big data, data science and analytics. They needed a new brand identity which could tell their story. They also needed other collaterals to highlight various aspects of their business entity.
Our Solution - The brand marque mimicked the character A with the negative space indicating a path, symbolizing that Analytics India Magazine is a thought leader in its space. An extensively researched whitepaper which spoke about the salary trends in the data analytics field was conceptualized as part of their content marketing efforts. A marketing brochure for their annual data analytics event- Cypher was also designed.