The Brief - Vavia wanted to launch a product that would simplify the process of running incentivized CPI-based mobile campaigns for app advertisers. It was to be a self-serve platform that would help advertisers increase their app installs.
Our Solution - Keeping true to what the product aimed to do, AppDrive was proposed as the product name. The branding was done with the initials A and D. The website was a one-pager which served primarily as a landing page to get on to the platform. The dashboard UI was kept simple giving the user a hawk eye view of all key metrics with options to drill down for detail. Users could start/end campaigns, measure performance and generate reports as per their requirement from the dashboard interface.