FreePaisa

Client

app_drive

The Brief - FreePaisa is an android app that incentivizes users for trying out new apps. The existing app interface looked cluttered. The campaigns did not stand out and looked as mere listings. User engagement was low.

Our Solution - The entire UI was rethought. Each campaign listing was given a banner space where brands could convey their story. To drive user engagement, simple games were designed where users could spend their earnings and also earn more.

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