The Brief - Mixed Route Juice is an influencer marketing platform. They were looking for a peppy branding which would establish them as a youth brand. The web tool was to facilitate brand advertisers to run influencer campaigns and track performance of their campaigns.
Our Solution - The brand logo was conceptualized out of an eclectic mix of colors swirling together to symbolize that bloggers and influencers from various disciplines come together on the platform. The web tool was kept simple and clutter-free.