The Brief - Our Little Cake Shop is a home-based made-to-order cake shop based out of Bangalore. They needed an identity which could make them stand apart from other corporate bakery chains and bring out their “made at home” appeal.
Our Solution - Keeping in mind the nature of the product, the brand logo was visualized in the shape of a cupcake. The pastel colors brought out the homely, warm feeling. The menu card had a layered design where the page length of each product category was different and was indicated by the product icon to help consumers go directly to the respective product page. The branding was extended to the packaging as well.