Much Ado About 500 & 1000

8:59 pm November 9, 2016, By Shilpi Choudhury

“Friends, [Indians], countrymen, lend me your ears!” Mark the date today. Today is 9/11 of a different sort. This day would be remembered in history for two major events. Far away from home, US votes for Trump. Closer home, NaMo pulls back Rs.500 and Rs.1000 notes with immediate effect to curb down on corruption. Yeah, […]... ReadMore

Rethinking FreePaisa Mobile Application

6:04 pm September 26, 2016, By Shilpi Choudhury

Here’s video case study on how we rethought the entire UI of FreePaisa, an incentivized Android app tryout platform: Get in touch with our team to get your mobile application designed today!... ReadMore

Festive Advertising in India

6:45 am August 24, 2016, By Shilpi Choudhury

Festive or occasion-based advertising is still in its infancy in India. If you look at most festive campaigns today, they are very direct in nature. They either position the product as the perfect gifting item or offer special discounts to lure customers. Rakhi, Diwali or Eid-no matter what the occasion is, the communication remains more […]... ReadMore

But first, let me take a selfie!

11:07 am July 29, 2016, By Shilpi Choudhury

Recently I had gone on a trip to Nainital with a couple of old friends from college. One of them had come from US and among his American goodies was a selfie-stick. He had thought that the concept of selfie stick was still unfamiliar in India. To his amazement and honestly, to our amazement too, […]... ReadMore

Why we call ourselves what we call ourselves?

1:35 pm June 23, 2016, By Shilpi Choudhury

We have been asked this question a zillion times: during client briefings, in entrepreneur meetups, by mom-dad, by friends, by friends’ mom-dad. So when we were thinking of a suitable inaugural article for our blog, we thought why not! “Why Lemonade in Summer? Don’t you think your name is too long? Don’t you think your […]... ReadMore