Much Ado About 500 & 1000

8:59 pm November 9, 2016

“Friends, [Indians], countrymen, lend me your ears!” Mark the date today. Today is 9/11 of a different sort. This day would be remembered in history for two major events. Far away from home, US votes for Trump. Closer home, NaMo pulls back Rs.500 and Rs.1000 notes with immediate effect to curb down on corruption. Yeah, […]... ReadMore

Festive Advertising in India

6:45 am August 24, 2016

Festive or occasion-based advertising is still in its infancy in India. If you look at most festive campaigns today, they are very direct in nature. They either position the product as the perfect gifting item or offer special discounts to lure customers. Rakhi, Diwali or Eid-no matter what the occasion is, the communication remains more […]... ReadMore

But first, let me take a selfie!

11:07 am July 29, 2016

Recently I had gone on a trip to Nainital with a couple of old friends from college. One of them had come from US and among his American goodies was a selfie-stick. He had thought that the concept of selfie stick was still unfamiliar in India. To his amazement and honestly, to our amazement too, […]... ReadMore