The Brief - iReff is an app for finding the best prepaid mobile recharge and other prepaid subscription related info. They needed content which could help them with SEO as well as create a “pull” factor for their target audience- the 15-34 years price-conscious prepaid mobile users in India.

Our Solution - Keeping true to its price-conscious end user, several content pieces were created which helped the user with their prepaid subscription and in making them aware about lesser known prepaid hacks. The core idea was to establish iReff as the thought leader in its space and the go-to app for anything related to prepaid subscription.

Client Testimonial

Great pleasure working with the Lemonade in Summer team and appreciate their commitment and creativity. They have been part of iReff journey so far with creative contents including infographics for our blog & also with UI design efforts

Rajesh Badgeri

Co-founder & COO

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