The Brief - Confess is a social app where people can share their thoughts, ask advice and connect with like-minded people anonymously. It needed an identity which would resonate with its 16+ target audience.
Our Solution - The logo was shaped like a speech bubble to indicate conversations, indicating the social nature of the app. The inside icons symbolized the range of topics on which confessions can be made on. The app’s color story was kept purple, symbolizing confessions (the Priest wears a purple stole during the Sacrament of Confession). The app UI was kept clutter-free and focussed on user confessions and engagement around them.